Graphic
Corporate Identity Design
Lampião Interativo
2006
This newly born creative agency needed a complete project of Corporate Identity. The brief was to set the company apart from existing companies, even in the name, even in the logo. For inspiration, both English and Portuguese dictionaries were used in an attempt to find a name that would reproduce the original idea. After the symbol’s sketching phase, an oil lamp was modeled in a 3D program to achieve the desired effect of lights and shadows. Then, the symbol was redesigned to match reduction tests and other graphic design requirements. A Strategic Positioning of the Brand, which created a visual identity through all the delivery channels, composed the final phase: signage, business cards, folders and websites among others.
Corporate Identity Design
Lampião Interativo
2006
This newly born creative agency needed a complete project of Corporate Identity. The brief was to set the company apart from existing companies, even in the name, even in the logo. For inspiration, both English and Portuguese dictionaries were used in an attempt to find a name that would reproduce the original idea. After the symbol’s sketching phase, an oil lamp was modeled in a 3D program to achieve the desired effect of lights and shadows. Then, the symbol was redesigned to match reduction tests and other graphic design requirements. A Strategic Positioning of the Brand, which created a visual identity through all the delivery channels, composed the final phase: signage, business cards, folders and websites among others.
