Strategic
Satellite Navigational Race
GeoRace
2006
The whole project was done by 2 people within a month and was the first of its kind in Brazil’s capital, Brasília. It’s an adventure and technologically oriented RACE with the objective of finding ten given GPS (Global Positional System) coordinates. The race allowed participants the opportunity to discover environmental, cultural and historical heritages of the city and its surroundings. This project involved the creation of the full Product/Service System as a means to deliver the best experience to the competitors. It was designated Its Offerings and the Communication channels (like Radio spots, magazine ads) and all elements were tailor-designed: from Logo to large banners, passing through , competitor T-shirts, trophies, medals and passports. Exclusive services were specially developed and designed to explore competitors’ expectations and fulfillment, such as Navigation Training and Cinema Exhibition. Ideation: Breno Lobo. Product and Graphic Designer: Igor Saraiva.
Satellite Navigational Race
GeoRace
2006
The whole project was done by 2 people within a month and was the first of its kind in Brazil’s capital, Brasília. It’s an adventure and technologically oriented RACE with the objective of finding ten given GPS (Global Positional System) coordinates. The race allowed participants the opportunity to discover environmental, cultural and historical heritages of the city and its surroundings. This project involved the creation of the full Product/Service System as a means to deliver the best experience to the competitors. It was designated Its Offerings and the Communication channels (like Radio spots, magazine ads) and all elements were tailor-designed: from Logo to large banners, passing through , competitor T-shirts, trophies, medals and passports. Exclusive services were specially developed and designed to explore competitors’ expectations and fulfillment, such as Navigation Training and Cinema Exhibition. Ideation: Breno Lobo. Product and Graphic Designer: Igor Saraiva.
