Strategic
Full Business Model solution for a Fair-Trade company
SoFar SoNear
2008
SoFar SoNear is the first Italian company designing and producing high-end fabrics and carpets with a sustainable, environmentally friendly and fair trade focus. The company combines Italian design with traditional handcraft production from abroad, like Thailand, the Philippines and Nepal. However, it needed a Business solution and guidance to deliver efficient Product/Service according to the principles of respect and solidarity. The challenge was to enable people that live at the edge of society to be recognized for stylish elements in their attire. This project contains a holistic approach to the company’s business model to satisfy all the stakeholders’ needs. It embraces the Delivery Communication, the Offerings, its Business Model and Alliances, and the Design Process Management. Creative team: Antonia Moreno (Chilean designer); Tunc Barut (Turkish computer aided product designer); Erliat Sukirman (Indonesian architect); Natasha Chayaamor (Thai architect); Pinar Porsuk (Turkish industrial engineer).
Full Business Model solution for a Fair-Trade company
SoFar SoNear
2008
SoFar SoNear is the first Italian company designing and producing high-end fabrics and carpets with a sustainable, environmentally friendly and fair trade focus. The company combines Italian design with traditional handcraft production from abroad, like Thailand, the Philippines and Nepal. However, it needed a Business solution and guidance to deliver efficient Product/Service according to the principles of respect and solidarity. The challenge was to enable people that live at the edge of society to be recognized for stylish elements in their attire. This project contains a holistic approach to the company’s business model to satisfy all the stakeholders’ needs. It embraces the Delivery Communication, the Offerings, its Business Model and Alliances, and the Design Process Management. Creative team: Antonia Moreno (Chilean designer); Tunc Barut (Turkish computer aided product designer); Erliat Sukirman (Indonesian architect); Natasha Chayaamor (Thai architect); Pinar Porsuk (Turkish industrial engineer).
