Product
Multi-functional Lighting Coat Hanger
University of Brasília
2001
“Shadowing” is one of the best design tools for INSIGHTs. Surveys and observation can discover what people do or say, but not their latent needs. Strategic tools like Emphatic Research and Participant Journals were applied to discover what users really think and how do they feel. This Lighting Coat Hanger extrapolates users’ expectations, going beyond its simple perception of a hanger. Its unique and multi-functional design serves as a lighting source for the ambience, has movable hangers that can be set at any position, and has a top "plateau" for jewelry like rings, necklaces and earrings.
Multi-functional Lighting Coat Hanger
University of Brasília
2001
“Shadowing” is one of the best design tools for INSIGHTs. Surveys and observation can discover what people do or say, but not their latent needs. Strategic tools like Emphatic Research and Participant Journals were applied to discover what users really think and how do they feel. This Lighting Coat Hanger extrapolates users’ expectations, going beyond its simple perception of a hanger. Its unique and multi-functional design serves as a lighting source for the ambience, has movable hangers that can be set at any position, and has a top "plateau" for jewelry like rings, necklaces and earrings.
